Antidote: Imagine a world…

We’re using our background in viral storytelling to build both the content and infrastructure between community changemakers on the ground, and the public to create a flow from awareness to action. Frustrations about the state of the world are growing, but examples of sensible solutions that are already underway and empower ordinary people are not being shared widely enough – and Antidote aims to change that.  

We’re kicking things off on Instagram, TikTok, and LinkedIn. In the first phase of our project, we’ll be experimenting with the most engaging formats to bring these stories to life—from comedy sketches to spotlighting the incredible individuals behind the projects. 

The content signposts audiences towards actions supporting the featured projects, or ways to take similar action in their own communities.

The bridge between content and action is crucial to unlocking our vision of a sustainable world where regular people are custodians of their own future, co-owning the infrastructure supplying their basic needs.

This is Phase 1 of the project, where we’re testing this first batch of storytelling content and routes to action. We’re currently planning and fundraising for Phase 2 where we’ll refine the storytelling approach, increase reach and collaborations, build better infrastructure to connect people to action, and streamline the ability of viewers to find examples of action near them.

Ready to join the movement? Follow Antidote on Instagram here or check out the website to discover how you can support or get involved with.