Comparison site Confused.com approached us to engage their audience with something innovative and deeply immersive that celebrated the joy of driving.
Highlights
Smashed view targets: Over 360k views
Engaged key media targets: Shared by Mail Online, The Telegraph, Business Insider, Top Car News
We came up with the idea of creating an immersive video of “The Worlds Ultimate Commute”, combining the relatability of daily travel with the epic grandeur of the Atlantic Ocean Road in Norway – widely touted as one of the most beautiful drives in the world.
Working with the world leading Jaunt 1 camera, we took all 24 of its HD lenses to the wilds of Scandinavia’s West Coast to capture imagery of this beautiful journey.
The film itself is a 5 minute 360 video taking you on a stunning drive at different times of the day, resulting in VR viewers commenting that when the five-minute film ends, they want to go back to the beginning.
